This is an example of a clever advert aimed directly at its market. It's really lovely to witness the curiosity of children: their slight hesitation before trying something and the way they quickly gain confidence. Perfect choice of music used here to build the advert into something recognizable... and the pause where the child cries followed by the 'pick back up and carry on' approach is brilliant. Thumbs up to Cow & Gate for this!
Jaz McKenzie
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